Placebo effect

Here is the script for your follow-up reel on the coffee placebo effect.

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🎬 Pratyay’s Book Bias (Instagram Reel)

Length: Short (Under 1 minute)

Tone: Reflective & Personal

Complexity: Very Simple

(Script Start)

(Video opens with you looking reflective, holding a single morning coffee.)

HOOK

You: I have a really strict coffee rule: I never drink it after 2 PM.

(On-screen text: My #1 Rule: No coffee after 2 PM.)

You: Unless it's a planned all-nighter, my cutoff is 2 PM. And I just realized why this works so well for me.

CORE

You: I started this because I know the science. The half-life of caffeine is 7 to 9 hours. If I drink a cup at 3 PM, half of it is still in my system at midnight.

(On-screen text: 3 PM Coffee = 11 PM Buzz ☕)

You: But here's the twist: It’s become a powerful placebo effect.

You: I've told myself "I'm sensitive to coffee" for so long... that now, if I did drink a coffee at 4 PM, I would stress about not sleeping.

You: That stress itself would be the very thing that keeps me awake, maybe even more than the caffeine!

(On-screen text: Stress > Caffeine? 🤯)

You: But here's the best part: This is a positive feedback loop.

You: Because I truly believe this rule, I naturally consume less coffee overall. My system never gets addicted.

You: And that means I stay genuinely sensitive, so that one morning cup? It works perfectly every single time.

CLOSING (CTA)

You: My belief reinforces my biology.

You: So, what about you? Do you have any little "rules" that are secretly a placebo effect working in your favor?

You: Let me know in the comments!

(Script End)

COFFEE After 2pm will ruin your life!

I have a really strict coffee rule: No coffee after 2 PM.


**You:** Unless it's a planned all-nighter, my cutoff is 2 PM. And I just realized _why_ this works so well for me.

I started this because I know the science. The half-life of caffeine is 7 to 9 hours. If I drink a cup at 3 PM, half of it is still in my system at midnight.

**(On-screen text: 3 PM Coffee = 11 PM Buzz ☕)**

It’s become a powerful **placebo effect knowing this**

 I've told myself "I'm sensitive to coffee" for so long... that now, if I _did_ drink a coffee at 4 PM, I would **stress** about not sleeping.

That **stress itself** would be the very thing that keeps me awake, maybe even more than the caffeine!

 But here's the best part: This is a _positive_ feedback loop.

 Because I truly _believe_ this rule, I naturally consume less coffee overall. My system never gets addicted.
And that means I _stay_ genuinely sensitive, so that one morning cup? It works perfectly every single time.

My belief reinforces my biology.
So, what about you? Do you have any little "rules" that are secretly a placebo effect working in your favor?
If not, try making them they help way more than you can imagine!